The Key to Successful Marketing on the internet The key to successful marketing on the Internet is in providing the knowledge that your audience wants. The visual impact of a well-designed site can be crucial in marketing a product or a service but will be less than useless if the site does not hold the information your audience expects.The process behind the assimilation and distribution of knowledge is alresdy altering. The introduction of data driven sites provides a fast and easily updateable interface for both user and provider.Such a site gives us an almost foolproof source of up to dateinformation, negating the need for time consuming manual updates that require a knowledge of html(hyper text mark-up language)and Web development tools. The underlying database is updated by existing admin staff in many cases and pages automatically created "on the fly" so that visitors will always be seeing the latest information.Visitor registering their address and interests on the site are automatically kept abreast of changes in their chosen areas via E-mail. When returning to previously visited pages, they are greeted by name, creating a personal touch that has hitherto been missing on the Web.Viewing the Web as a vast collection of computers with a knowledge base spanning an unthinkable amount of databases is not the best way to observe how it will work as a marketing tool however. Rather,one should view the Web as a collection of people . People operate the computers and it is the people who will absorb the knowledge and it is people who will ultimately become the customers.T esesalescanbebothdirectandindirect.TheaimofaWebsiteowneristhereforetoattractcustomers.Attractingthecustomeriscloselyfollowedbytheneedtokeepthecustomerinterested.The Web is a global shop window , available twenty-four hours a day, 365 days a year.At its best it will entice the potential customer in and keep them there . A simple brochure-ware site will hope to make that customer feel the need to contact the company for further information , and an e-commerce enabled site might hope to conduct a transaction there . Either way, both siter share a common goal......to attract customers and keep them.The way to keep your customers is to offer them information. We must provide accurate,up to date details of the services we offer and how we can be contacted.Having brought a customer to the home page, we want to ensure that they stay a while to browse the site. Once on the site,we can ask ourselves what else the customer may expect or be interested to find available.
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The Key to Successful Marketing on the internet 互联网商务成功的关键点The key to successful marketing on the Internet is in providing the knowledge that your audience wants。 The visual impact of a well-designed site can be crucial in marketing a product or a service but will be less than useless if the site does not hold the information your audience expects。互联网商务的成功关键点是提供你那些观众(网民)想要的知识。一个好网站的视觉效应可以对推销一个产品或服务起决定作用，如果网站没有那些观众期望的信息，那种推销就可能是无效的The process behind the assimilation and distribution of knowledge is alresdy altering。 The introduction of data driven sites provides a fast and easily updateable interface for both user and provider。Such a site gives us an almost foolproof source of up to dateinformation, negating the need for time consuming manual updates that require a knowledge of html(hyper text mark-up language)and Web development tools。 The underlying database is updated by existing admin staff in many cases and pages automatically created "on the fly" so that visitors will always be seeing the latest information。吸取及传播知识过程的后台已经变化了。那些以提供数据为主的网站给予用户及信息提供者方便的更新界面方式。这类网站给了我们简单明了的最新信息，舍弃了那些费时的需要网页知识(HTML)及网页工具来做的手工更新。在很多情况下，那些基本数据库由网站管理人员更新，且自动生成网页，使网民们总能看到最新的信息。Visitor registering their address and interests on the site are automatically kept abreast of changes in their chosen areas via E-mail。 When returning to previously visited pages, they are greeted by name, creating a personal touch that has hitherto been missing on the Web。Viewing the Web as a vast collection of computers with a knowledge base spanning an unthinkable amount of databases is not the best way to observe how it will work as a marketing tool however。 Rather,one should view the Web as a collection of people 。 People operate the computers and it is the people who will absorb the knowledge and it is people who will ultimately become the customers。通过在网站注册的地址及兴趣，使网民可以通过电子信件收到他们所要的最新信息。当返回上次访问的网页时，网页会向他们问好，使以前缺少互动的网页变成有生气了。然而，将互联网看作是大量拥有不可胜数的数据库组成的，有智能基础的计算机并不是解释推销工具互联网是如何工作的最好方式。说互联网是由网民组成的似乎更确切些。网民(people)使用计算机，网民吸取知识，最终网民成为客户。T esesalescanbebothdirectandindirect。TheaimofaWebsiteowneristhereforetoattractcustomers。Attractingthecustomeriscloselyfollowedbytheneedtokeepthecustomerinterested。使用互联网进行商务的最重要原因是增加销售。这类销售可以是直接或间接的。因此，网站的拥有人需要吸引客户。通过让客户感兴趣来吸引客户The Web is a global shop window , available twenty-four hours a day, 365 days a year。At its best it will entice the potential customer in and keep them there 。 A simple brochure-ware site will hope to make that customer feel the need to contact the company for further information , and an e-commerce enabled site might hope to conduct a transaction there 。 Either way, both siter share a common goal。。。。。。to attract customers and keep them。网站是全球性的门户，每天24小时，每年365天开放。其要做的是吸引潜在客户并保有这些客人。简单的介绍性网站希望客人在需要时访问该网站，以取得进一步的信息。而电子商务网站却希望在这里进行交易。不论何种方式，这两类网站均有同一目的，即吸引客户，保留客户。The way to keep your customers is to offer them information。 We must provide accurate,up to date details of the services we offer and how we can be contacted。Having brought a customer to the home page, we want to ensure that they stay a while to browse the site。 Once on the site,we can ask ourselves what else the customer may expect or be interested to find available。保留客户的方式是向客户提供信息。我们需提供准确，最新服务细节，及如何与我们联系。将客户领入网站，我们需要让他们在这里停留，并浏览网页。当客人在网站时，我们要自问那些是客人所期望的，或什么是客人有兴趣要找的东西。
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The Key to Successful Marketing on the internet the key to successful marketing on the Internet is in providing the knowledge that your audience wants。 到成功在因特网上交易的钥匙到成功在因特网上交易的钥匙在提供你的观众想要的知识。 The visual impact of a well-designed site can be crucial in marketing a product or a service but will be less than useless if the site does not hold the information your audience expects。在交易一件产品或一项服务但是将是设计得很好的站点的视觉的影响能是关键的不到无用如果站点不容纳信息，那么你的观众期待。The process behind the assimilation and distribution of knowledge is already altering。 在知识的吸收和分发后面的过程已经是改变。 The introduction of data driven sites provides a fast and easily updateable interface for both user and provider。 驾驶的数据的介绍站点提供一快并且容易为用户和供应商的updateable接口。 Such a site gives us an almost foolproof source of up to date information, negating the need for time consuming manual updates that require knowledge of html (hyper text mark-up language) and Web development tools。 如此的站点给我们最近的信息的几乎十分简单的来源， 否定对消费手工的校正的时间的需要那要求html的知识(忧郁文本标注语言) 并且网开发工具。 The underlying database is updated by existing admin staff in many cases and pages automatically created "on the fly" so that visitors will always be seeing the latest information。潜在的数据库最新由存在在许多情况和页中的管理人职员自动地创造了“即时地” 以便来宾们将总是看见最近的信息。Visitor registering their address and interests on the site are automatically kept abreast of changes in their chosen areas via E-mail。 在站点上登记他们的地址和爱好的来宾是在他们的通过电子邮件的选择的区域的自动地被跟上了的变化。 When returning to previously visited pages, they are greeted by name, creating a personal touch that has hitherto been missing on the Web。当以前回到访问的页时， 他们被名字问候， 创造私人的触摸那在网上至今正在错过。Viewing the Web as a vast collection of computers with a knowledge base spanning an unthinkable amount of databases is not the best way to observe how it will work as a marketing tool however。 作为计算机的广阔的收集与一个知识库看网跨越数据库的不能想象的数量不是观察作为一件行销的工具它将怎么然而工作的最好的方法。 Rather, one should view the Web as a collection of people。 更合适， 作为许多人一个应该看网。 People operate the computers and it is the people who will absorb the knowledge and it is people who will ultimately become the customers。人操作计算机并且是人民将吸收知识并且是人将最终成为顾客。The single biggest reason for having a Web site in business is to increase sales。 在商业有网络站点的单个的最大的原因是增加出售。 These sales can be both direct and indirect。 这些出售能是直接并且间接的。 The aim of a Web site owner is therefore to attract customers。 一个网络站点主人的目的是因此吸引顾客。 Attracting the customer is closely followed by the need to keep the customer interested。吸引顾客是由需要接近地追求了使顾客感兴趣。The Web is a global shop window, available twenty-four hours a day, 365 days a year。 网是一扇全球的商店窗户， 可得到24的小时一天， 365天一年。 At its best it will entice the potential customer in and keep them there。 它将尽力诱使潜在的顾客在并且坚持他们在那里。 A simple brochure-ware site will hope to make that customer feel the need to contact the company for further information, and an e-commerce enabled site might hope to conduct a transaction there 。 简单的手册货物站点将希望让那位顾客感到需要为进一步的信息联系公司， 并且站点可能希望进行一次交易在那里的启用的一e商业。 Either way, both sitters share a common goal。。。。。。to attract customers and keep them。也方法， 两个保姆分享一个普通的球门。。。。。。吸引顾客并且坚持他们。The way to keep your customers is to offer them information。 坚持你的顾客的方法是为他们提供信息。 We must provide accurate, up to date details of the services we offer and how we can be contacted。 我们必须提供精确， 我们提供的服务的最近的细节并且我们能怎么被联系。 Having brought a customer to the home page, we want to ensure that they stay a while to browse the site。 已经把一位顾客带入主页， 我们想要保证他们呆在一会儿浏览站点。 Once on the site, we can ask ourselves what else the customer may expect or be interested to find available。一旦在站点上， 我们能问我们自己什么另外顾客可以期待或感兴趣发现可得到。。