商标的首要功能是对该企业产品与其他企业产品进行区分；商标有利于保证产品质量与企业信誉；商标是商品呈现在消费者面前的第一张脸 , 可以为消费者提供众多信息。从上述商标功能中, 可以提炼出对品牌命名的相关要求。1、从内涵上看, 商标应能体现产品的属性, 能在某一方面对产品做出说明, 使之成为商品的第一广告。 2、商标选择的词语应是寓意美好的, 给人以积极联想。 3、商标品牌命名应新颖独特, 以区分同类商品。 4、商标词要求有朗朗上口的发音 , 字词选择应易记易用 , 避免生僻字的使用 , 力求简洁明了。 这些无论在英文商标还是其中文译名中都得到了很好地体现，这是它们的共性，但是我们更多从英文商标及其译名中看出它们各自的特点，这些个性首先来自于中英文两种语言的不同。
热心网友
Primary function of the trade mark is to distinguish this enterprise product and other enterprises products; The trade mark helps to guarantee product quality and enterprise's prestige ; The trade mark is the first face that the goods appear in front of consumers, can offer numerous information to consumer 。 Among the function , can is it appear to relevant demands that brand name to refine from above-mentioned trade mark。 1, Looking from intension, the trade mark should be able to reflect the attribute of the products , can explain the products in a certain respect , make it become the first advertisement of the goods。 2, Word that trade mark choose should implied meaning bright, give somebody and associate actively。 3, It should be novel and unique that the trade mark brand is named, in order to distinguish the similar goods。 4, The trade mark word demands to have bright and suitable for reading pronunciation, it should be apt to remember being easy to use that the words are chosen, avoid growing the use of the rare word, strive to be succinct and clear。 These are still no matter in the English trade mark 。