波音公司为客户提供紧急订货的回报某天，美国波音公司的董事长接到意大利某航空公司总裁的紧急电话。在电话中，他得知该公司的一架飞机在地中海失事，急需一架新的飞机来保证现有航线正常运行，希望波音公司能迅速地送一架波音飞机来。波音飞机在国际市场上很受欢迎，按照一般的惯例，波音公司在接到飞机订单后，最早也要2年后才能交货。考虑到这次紧急订货的特殊性，公司召开了一个专门会议进行讨论，最后决定在尽量不影响其它订单交货的情况下。调整交货时间，在一个月内为这家航空公司送去了所订机型的新飞机。几个月后，波音飞机为这次紧急订货所付出的成本便受到了汇报，该公司为了回报波音公司临危解难的义举，主动取消了向其他公司的订货合同，而为波音公司送去了9架大型客机的订单，成交额高达5.8亿美元。这份巨额订货单的取得，波音公司没有经过激烈的讨价还价，也未进行任何营销努力和花费任何促销成本，这是公司遵循客户至上原则，为客户提供紧急订货的回报。

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The Boeing Company provides the urgent ordering for the customer therepaymentSome day, US Chairman Boeing Company's will receive the Italysome airline President's urgent telephone。 In the telephone, he knewthis company an airplane has an accident in Mediterranean Sea,urgently needs a new airplane to guarantee the existing route normaloperation, hoped the Boeing Company can rapidly deliver a Boeingairplane。 The Boeing airplane receives very much in the internationalmarket welcome, according to the general convention, the BoeingCompany after receives the airplane order form, after also takes for 2years to be able most early to deliver。 Considered to this urgentordering particularity, the company held a ad-hoc meeting to carry onthe discussion, finally decided in did not affect other order formdeliveries as far as possible in the situation。 The adjustmentdelivery time, sent to in a month for this family airline hassubscribed the type the new airplane。 After several months, the Boeingairplane the cost which paid for this urgent ordering has thenreceived the report, this company in order to repay the magnanimousact which the Boeing Company helped overcome difficulties on the pointof death, has cancelled on own initiative to other companies' orderingcontracts, but sent to 9 air buses order forms for the Boeing Company,the volume of business has reached as high as 580 million US dollars。This large amount order form obtaining, the Boeing Company has notpassed through intense bargaining back and forth, also has not carriedon any marketing diligently and spends any promotion cost, this is thecompany follows the customer supreme principle, provides the urgentordering for the customer the repayment。