本文采用文献资料、调查问卷、访谈法、数理统计法等方法，通过对对蓥华山景区旅游资源、景区经营现状、客源市场等方面的调查与分析；发现蓥华山风景区存在知名度不高、景区活动项目单一、管理人才匮乏等问题。建议利用小三环的修建，宏达公司大力投资这一有利时机。大力发展蓥华山风景区，打造优势产品，提高服务质量，将蓥华山打造成为一个新的旅游亮点，使之成为德阳市旅游产业中牵动国民经济快速增长的支柱产业和新的经济增长点。
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The article based on the data by documentary, questionnaire, visit with talk, symbolic statistic and other ways, after investigation and analysis in the sightseeing area of Ying Hua Mountain on touring resources, status of management, resources of tourists to the markets and etc, find out that it had some disadvantages, such as the sightseeing area of Ying Hua Mountain was unfamiliar to national and world-wide tourists, it’s also in blankness on project of touring activity, and in lack of talent persons on management and so on。 The suggestions are to take an occasion on the rebuilt project of inner Third Ring Road and capital actively invested by Hong Da Company, great efforts should be made for developing sightseeing area in Ying Hua Mountain, creating preponderant products, improving the quality of services, to develop the Ying Hua Mountain as a new highlight star on tour, to make it become one in touring industry of De Yang city that may be a support industry to lead the national economic growth rapidly, and it may become a new power of sustained economic growth。 。